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Sales Development Representative

Nashville, TN

Sales Development Representative The Sales Development Representative engages with customers through inbound and outbound calls and/or online channels. This role is responsible for delivering ...

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How much do sales development representative jobs pay per year?

As of Jun 1, 2026, the average yearly pay for sales development representative in the United States is $55,018.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $61,000.00 per year, depending on experience, location, and employer.

What Does a Sales Development Representative Do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges Sales Development Representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What are Sales Development Representatives?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

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Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in the United States as of May 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $55,018 per year, or $26.5 per hour.

Sales Development Representative

Onias Marketing

Tallahassee, FL • On-site

$750 - $1.20K/wk

Full-time

Posted 28 days ago

Job description

At Onias Marketing, we are looking to add to our fast-paced and goal-oriented team! We provide direct marketing and sales for our national client's campaign and have a proven system that not only reaches but surpasses company and industry standards. With exceptional brand management within a local business setting our primary focus for entry-level Sales Development Representatives is new customer acquisition, face-to-face representation to the consumer base, and most importantly the development of each individual!

Our next Sales Development Representative with train directly with our marketing and sales team. The main focus will be meeting client goals and standards with the in a business setting, keeping up-to-date on current promotions, and networking with colleagues and industry performers across the country! Maintaining a close relationship between clients and their consumer base is our biggest goal and our unique style of face-to-face marketing, direct sales, and promotional events help to propel your career forward and develop within the company!

Sales Development Representative Perks & Benefits:

  • Paid training to learn our business strategies and daily operations

  • One-on-one mentorship with members of our leadership team and directly with our Director of Operations

  • Networking opportunities with business partners across the country

  • Supportive team culture with like-minded individuals

  • Weekly pay

Sales Development Representative Responsibilities:

  • Work directly with our clients and their consumer base within a local business setting

  • Generate new leads

  • Provide outstanding customer support for existing and potential new customers

  • Attend client and team meetings to stay up-to-date on company goals and client promotions

  • Track weekly team and individual sales goals