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Digital Communications Manager Jobs (NOW HIRING)

City of McKinney

Digital Communications Manager

Mckinney, TX · On-site

$74.75K - $108.39K/yr

The Digital Communications Manager develops and implements integrated digital communications strategies that strengthen community engagement, support organizational initiatives, enhance public trust ...

Sika AG

Digital Communications Manager

Madison Heights, MI · On-site

$80K - $100K/yr

The Digital Communications Manager leads the development, execution, and optimization of Sika's digital marketing and social media initiatives across the U.S. This role drives digital and social ...

Sika AG

Digital Communications Manager

Canton, MA · On-site

The Digital Communications Manager leads the development, execution, and optimization of Sika's digital marketing and social media initiatives across the U.S. This role drives digital and social ...

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How much do digital communications manager jobs pay per year?

As of Jun 4, 2026, the average yearly pay for digital communications manager in the United States is $76,442.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $91,000.00 per year, depending on experience, location, and employer.

What Is a Digital Communications Manager?

A digital communications manager oversees digital and social marketing initiatives for a company. As a digital communications manager, you collaborate with the marketing and sales departments to develop online strategies that increase company and brand awareness. You make sure that all company communications have consistent messages--from blog posts and newsletters to video broadcasts. Qualifications to become a digital communications manager include a bachelor’s degree in communications, marketing, or a related field and several years of experience in a marketing or communications department.

What are the key skills and qualifications needed to thrive as a Digital Communications Manager, and why are they important?

To thrive as a Digital Communications Manager, you need expertise in content creation, digital marketing, analytics, and a relevant bachelor's degree in communications or marketing. Familiarity with content management systems (CMS), social media management tools, email marketing platforms, and analytics software like Google Analytics is typically required. Exceptional written communication, creativity, and project management skills are vital soft skills for excelling in this role. These competencies enable effective digital engagement, brand consistency, and measurable campaign success in a rapidly evolving online environment.

How does a Digital Communications Manager typically collaborate with other departments to ensure consistent messaging?

A Digital Communications Manager works closely with departments like marketing, public relations, and product teams to align messaging across all digital platforms. Regular meetings and collaborative planning sessions are common to ensure campaigns and announcements are coordinated. This role often acts as a bridge, gathering input from stakeholders and translating it into cohesive digital content, ensuring that all communications reflect the organization’s brand voice and objectives.

What does a Digital Communications Manager do?

A Digital Communications Manager is responsible for creating, implementing, and overseeing digital communication strategies for an organization. This includes managing social media channels, email campaigns, website content, and online branding to engage audiences and promote the organization’s goals. They analyze digital performance metrics, coordinate with other departments, and ensure consistent messaging across all online platforms. Their role is essential for maintaining a strong digital presence and effective communication with stakeholders.

What is the difference between Digital Communications Manager vs Content Marketing Manager?

AspectDigital Communications ManagerContent Marketing Manager
Primary FocusManaging digital communication strategies, including social media, email, and online PRCreating and executing content strategies to attract and engage audiences
Required SkillsDigital marketing, communication skills, social media managementContent creation, SEO, storytelling, analytics
Work EnvironmentCorporate marketing teams, PR agencies, digital media firmsMarketing departments, advertising agencies, media companies
Common CertificationsDigital marketing certifications, communication degreesContent marketing certifications, SEO certifications

The Digital Communications Manager and Content Marketing Manager roles often overlap in digital marketing and communication skills. While the Digital Communications Manager focuses on managing overall digital communication channels and strategies, the Content Marketing Manager concentrates on creating compelling content to engage audiences. Both roles are essential in digital marketing teams and frequently collaborate to ensure consistent messaging across platforms.

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Digital Communications Manager jobs near you
Digital Communications Manager

Digital Communications Manager

Market America Inc

Greensboro, NC • On-site

Full-time

Posted yesterday

Job description

Market America is looking for an experienced Digital Communications Manager to lead our team into the future.
Remote from NY, NH, CT, NC, and FL.
Position Summary: The Digital Communications Manager will be responsible for developing and implementing digital communication strategies that drive customer engagement, brand awareness, and conversions. The Digital Communications Manager will use various channels, including email, SMS, and push notifications, to reach our customers at strategic touchpoints throughout the customer journey.
Essential Function and Responsibilities:
  • Create and oversee the implementation of digital communication strategies that align with company goals.
  • Develop messaging for email, SMS, and push notifications that promote our brand and drive customer engagement and conversions.
  • Manage and optimize multi-channel digital communication campaigns.
  • Plan and execute automated campaigns based on trigger events, customer behavior, and segmentation.
  • Ensure compliance with current digital communication regulations and laws for all of our markets.
  • Track and analyze the performance of digital communication campaigns, including email, SMS, and push notifications, and use the findings to drive continuous improvement.
  • Collaborate with internal teams to ensure brand alignment across all channels.
  • Monitor industry trends and developments to ensure our digital communication strategies remain effective.
  • Understand digital communication trends across our international markets and tailor strategies accordingly.
  • Complies with company policies and procedures.
  • Performs other duties as needed.

Supervisory Responsibilities:
  • None, but may direct and/or train others.

Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.
Education & Experience:
  • Associates degree in Business, E-Commerce, Marketing, or related field, Bachelor's degree preferred.
  • At least 3 years of experience in digital communications management
  • Hands-on experience working with various digital communication platforms and tools such as marketing automation software, SMS providers, and push notification services.
  • Experience in email automation software like Maropost, Mandrill or similar tools
  • Experience in SMS automation software like Twilio or similar
  • Familiarity with the technical aspects of digital communication platforms and tools
  • Demonstrable experience in developing multi-channel communication campaigns and automation.

Computer/Communication Skills:
  • Strong analytical skills with a focus on measuring and improving performance metrics.
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively in a fast-paced environment.

Travel:
  • Annual conference participation and related travel

Physical Requirements and Work Environment:
  • Normal office environment with little exposure to dust and weather conditions prevalent at the time (i.e., cold hot/humid)
  • Routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets.
  • Regularly required to talk, walk, stand, bend, twist, reach with hands and arms, stoop kneel and crouch.
  • Raise and lower an object from one level to another, less than twenty (20) pounds.
  • Visual acuity must be a minimum or 20/40 (corrected) and normal hand/eye coordination.
  • Normal or corrected hearing
  • Must be able to perform in an office environment where ninety (90) percent of work is performed sitting.
  • Occasional long or irregular hours of work

Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.

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