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How much do marketing automation analyst jobs pay per year?

As of Jun 1, 2026, the average yearly pay for marketing automation analyst in the United States is $93,651.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $112,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Automation Analyst, and why are they important?

To thrive as a Marketing Automation Analyst, you need expertise in data analysis, digital marketing, and campaign management, often supported by a degree in marketing, business, or a related field. Proficiency in marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, as well as familiarity with CRM and analytics tools, is essential. Strong problem-solving, attention to detail, and communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills ensure effective automation strategies, drive marketing ROI, and support seamless customer experiences.

What are some common challenges faced by Marketing Automation Analysts when integrating new tools with existing CRM systems?

One common challenge for Marketing Automation Analysts is ensuring seamless integration between new marketing automation platforms and existing CRM systems. This often involves handling data consistency, mapping complex customer journeys, and dealing with legacy data structures. Analysts may also need to collaborate closely with IT and sales teams to troubleshoot integration issues and align automation workflows with organizational goals. Staying proactive and adaptable when learning new tools can help overcome these challenges and ensure data flows smoothly across systems.

What is a Marketing Automation Analyst?

A Marketing Automation Analyst is a professional who specializes in managing and optimizing marketing automation platforms to streamline marketing efforts and campaigns. They analyze data, create automated workflows, and ensure that marketing messages reach the right audience at the right time. Their role often involves collaborating with marketing teams to improve lead generation, nurturing, and conversion processes. By leveraging tools like HubSpot, Marketo, or Salesforce Marketing Cloud, they help organizations achieve more efficient and targeted marketing outcomes.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee overall strategy and have extensive experience and leadership skills. These roles typically require advanced degrees, strategic thinking, and a strong track record, with salaries often exceeding six figures depending on the company and industry.
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Marketing Automation Analyst jobs near you
Infographic showing various Marketing Automation Analyst job openings in the United States as of May 2026, with employment types broken down into 96% Full Time, 2% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $93,651 per year, or $45 per hour.
Email Marketing Automation Manager

Email Marketing Automation Manager

United Parcel Service of America, Inc.

Savannah, GA • On-site

Full-time

Posted 14 days ago

UPS Supply Chain Solutions rating

7.2

Company rating: 7.2 out of 10

Based on 46 frontline employees who took The Breakroom Quiz

25th of 61 rated delivery companies

Job description

Before you apply to a job, select your language preference from the options available at the top right of this page.
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
Job Description:
The Marketing Automation Manager is responsible for the UPS Supply Chain Solutions' (SCS) email marketing program, advancing global marketing automation and email strategies and programs of moderate complexity; configuring and managing the marketing automation tool; creating and maintaining creative and program templates; managing the health, cleanliness, and integrity of data used in marketing automation/email programs; ensuring adherence to all compliance standards, and managing employee(s) and vendor(s). These efforts are designed to engage customers at specific stages of their lifecycle journey, improve UPS's brand relevance position, and contribute to engagement KPIs and/or marketing automation revenue goals for which the Marketing Automation Manager is held responsible. This role works closely within the SCS Digital Marketing team to advance business initiatives, and partners with other email groups for enterprise-wide initiatives, database management, and compliance.
Responsibilities
  • Serves as a subject matter expert for marketing automation; provides training, guidance and oversight to users of the marketing automation tool; and provides best practice and compliance guidance to campaign teams and stakeholders globally.
  • Develops, executes, oversees, and measures moderate complexity marketing automation and email campaigns through UPS's marketing automation system and/or third-party email service providers, globally.
  • Collaborates with cross-functional teams on campaign strategy, requirements, target audience section criteria, campaign design, schedules, budgets, and measurement.
  • Manages all aspects of program creation and execution within the marketing automation tool and/or with email service providers inclusive of target selection, list creation and segmentation, email creation, landing page and form creation, workflow development, scoring model refinement, email compliance, campaign approval and launch, reporting, and performance optimization.
  • Measures, analyzes, reports on, and makes optimization recommendations to evaluate overall channel and campaign effectiveness.
  • Configures, manages, and troubleshoots technical issues with the marketing automation tool.
  • Creates and maintains creative templates, program templates, and segmentations for use in campaigns.
  • Contributes to the health, cleanliness, and integrity of data used by the tool and email service providers.
  • Possesses acumen required to navigate and leverage customer data, digital marketing and analytical platforms, recommend tagging implementation strategies, and digital marketing processes to achieve marketing automation objectives.
  • Monitors email, marketing automation, and nurture best practices through external benchmarking, conferences/webinars, and periodicals to influence internal policy development, strategy development, and implementation.
  • Interacts with key stakeholders of the marketing automation system and email service provider to ensure the system, email service provider, and supporting processes meet stakeholders' needs and marketing automation/email channel best practices.
  • Manages the Marketing Automation Senior Analyst and/or Marketing Automation Analyst and/or and/or Relationship Marketing Specialist and corresponding people processes to ensure the day-to-day administration of processes and formal procedures.
  • Directs vendors and agencies.
  • Provides necessary reporting on budget (if applicable) to senior management to facilitate budget planning, reporting, and tracking and to ensure overall fiscal management.

Qualifications
  • Experience working in or directly with marketing automation tools or an email service provider: Marketo (required), Salesforce, Pardot, Eloqua, Acoustic, Act-On, HubSpot, Listrak, Mail Chimp, Constant Contact, etc.
  • Strong working knowledge of marketing automation strategies, technology platforms, and compliance requirements
  • Bachelor's Degree (or internationally comparable degree)

Preferences:
  • Experience with APIs and testing tools
  • Experience creating target lists for marketing campaigns and proficient with relational databases and analytics tools: Microsoft Access, Oracle Data Warehouse, Microsoft Power BI, and Microsoft SQL Server
  • Ability to analyze large sets of data (over 1M records) from multiple data sources, derive insights, and make recommendations for future strategies
  • Expertise in SQL, Python, Databricks

The position is based in Alpharetta, Georgia and will require commuting to the office. Employer will not sponsor a visa for this position. Candidates must be currently in the same geographic location or willing to relocate independently.
Job Grade- 30E
Last day to apply internally- 5/25/26 @ 11:59pm EST
Employee Type:
Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
Other Criteria:
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
Basic Qualifications:
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

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