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Digital Marketing Analyst Jobs (NOW HIRING)

Matthews

Digital Marketing Analyst (TN)

Nashville, TN · On-site

$60K - $100K/yr

The Digital Marketing Analyst will support the Marketing team in tracking, analyzing, and reporting on the performance of digital marketing campaigns across all channels. The Digital Marketing ...

Danone

Digital Marketing Analyst

White Plains, NY · On-site +1

$85K - $115K/yr

This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide ...

Roi Revolution Inc

Digital Marketing Analyst

Raleigh, NC · On-site

$86K - $100K/yr

If so, our Digital Marketing Analyst opportunity could be the perfect next step in your career. Whether you have experience in paid search, paid social, retail media, or another digital marketing ...

Danone

Digital Marketing Analyst

White Plains, NY · On-site +1

$85K - $115K/yr

This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide ...

Danone

Digital Marketing Analyst

White Plains, NY · On-site

$85K - $115K/yr

This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide ...

Danone

Digital Marketing Analyst

Louisville, CO · On-site +1

$85K - $115K/yr

This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide ...

Danone

Digital Marketing Analyst

Louisville, CO · On-site +1

$85K - $115K/yr

This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide ...

GAF

Digital Marketing Analyst

Parsippany, NJ · On-site

$64K - $88K/yr

Job Summary As a Digital Marketing Analyst you will be the lead point of contact for web performance metrics and analysis of user behavior. This role is crucial to enabling data confidence and ...

Gaf

Digital Marketing Analyst

Parsippany, NJ · On-site +1

$64K - $88K/yr

Job Summary As a Digital Marketing Analyst you will be the lead point of contact for web performance metrics and analysis of user behavior. This role is crucial to enabling data confidence and ...

Delaware North

Digital Marketing Analyst

Buffalo, NY · On-site

$62K - $78K/yr

As a Digital Marketing Analyst, you will oversee the planning, execution, and successful completion of website development projects. Pay Minimum - Anticipated Maximum Base Salary: $62,354 - $78,100 ...

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Digital Marketing Analyst information

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$36.5K

$67.4K

$114.5K

How much do digital marketing analyst jobs pay per year?

As of Jun 9, 2026, the average yearly pay for digital marketing analyst in the United States is $67,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $80,000.00 per year, depending on experience, location, and employer.

What is the difference between Digital Marketing Analyst vs Content Marketing Specialist?

AspectDigital Marketing AnalystContent Marketing Specialist
Primary FocusData analysis and campaign performanceContent creation and strategy
Skills RequiredAnalytics, SEO, SEM, data toolsWriting, storytelling, SEO, content management
Work EnvironmentMarketing teams, data-driven projectsContent teams, creative projects
Common CertificationsGoogle Analytics, HubSpot, SEO certificationsContent marketing certifications, SEO certifications

While both roles support digital marketing efforts, a Digital Marketing Analyst primarily focuses on analyzing data to optimize campaigns, whereas a Content Marketing Specialist concentrates on creating engaging content to attract and retain audiences. Both roles often collaborate but serve different functions within marketing teams.

What Is a Digital Marketing Analyst?

A digital marketing analyst focuses on web analytics, social data, and trends in the digital market. Your responsibilities include social media and other online research, content development, trend analysis, and data tracking. You perform research to develop content strategies, enhance SEO, and identify link-building opportunities online. Marketing analyst duties also involve advising companies of industry trends, creating presentations to share findings, and designing digital marketing plans. Jobs in this field focus on using digital tools, platforms, and technology to meet sales and marketing goals.

What are some common challenges a Digital Marketing Analyst faces when interpreting campaign data?

Digital Marketing Analysts often encounter challenges such as integrating data from multiple platforms, ensuring data accuracy, and distinguishing meaningful trends from normal fluctuations. It's common to work with large datasets that may contain inconsistencies, requiring strong analytical skills and attention to detail. Collaborating closely with marketing, creative, and technical teams is essential to understand campaign goals and to provide actionable insights, which can sometimes be difficult if objectives are not clearly defined. Adapting to rapidly changing digital trends and tools also keeps the role dynamic and requires continuous learning.

What are the key skills and qualifications needed to thrive as a Digital Marketing Analyst, and why are they important?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, proficiency in marketing concepts, and a relevant degree in marketing, business, or data analytics. Familiarity with tools like Google Analytics, SEMrush, Excel, and data visualization platforms, as well as certifications such as Google Analytics or Google Ads, is highly valued. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These skills and qualifications enable accurate campaign analysis, data-driven decision-making, and successful optimization of marketing strategies.

What does a Digital Marketing Analyst do?

A Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting data from various digital marketing channels to help businesses make informed decisions. They track the performance of campaigns across platforms like social media, email, and search engines, identifying trends and areas for improvement. Their insights help optimize marketing strategies, maximize return on investment (ROI), and ensure that digital efforts align with business goals.

What are the 4 types of digital marketing?

Digital marketing encompasses four main types: search engine optimization (SEO), which improves website visibility; content marketing, focusing on creating valuable content; social media marketing, leveraging platforms like Facebook and Instagram; and email marketing, using email campaigns to engage audiences. A digital marketing analyst often works with these channels to develop strategies and analyze performance metrics.
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Digital Marketing Analyst jobs near you
Digital Marketing Analyst

Digital Marketing Analyst

Destination Concepts Inc

San Diego, CA • On-site

$75K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

Job description




Join DCi – A Global Leader in Corporate Event Planning

DCi is seeking a Digital Marketing Analyst to help us create unforgettable, brand-driven experiences. From local to global, personal to public, trendy to timeless; we design events that deliver impact and elevate brands.

As part of our team, you’ll turn ideas into dynamic experiences through creativity and collaboration. At DCi, you’ll find a supportive, team-oriented environment with approachable leadership and a culture that values innovation plus a dog-friendly office that makes work a little more fun!

Primary Objectives of Position:

The Digital Marketing Analyst supports Destination Concepts’ marketing and client initiatives by leveraging data to inform strategy, optimize digital campaigns, and enable measurable business outcomes. This role focuses on analyzing multi-channel performance, supporting the execution of digital campaigns, and ensuring marketing and client data is structured for accuracy, accessibility, and actionable insights. The ideal candidate is analytical, detail-oriented, and collaborative, with a strong understanding of digital marketing channels and data-driven decision-making.

Major Areas of Accountability:

  • Digital Campaign Strategy & Execution:
    • Partner with Account Executives (Sales) to support the setup and deployment of client-facing digital marketing campaigns, including email marketing initiatives and targeted outreach.
    • Ensure campaigns are properly configured, tracked, and aligned with client objectives and internal marketing strategies.
    • Monitor campaign performance (open rates, click-through rates, conversions) and provide recommendations for optimization.
    • Support marketing automation efforts, including segmentation, workflows, and campaign scheduling.
  • Multi-Channel Analytics & Reporting:
    • Analyze performance across key digital channels including social media, email campaigns, and website activity to identify trends and opportunities.
    • Translate data into actionable insights to improve engagement, conversion, and overall campaign effectiveness.
    • Develop reporting dashboards and summaries to communicate performance to internal stakeholders.
    • Provide ongoing performance analysis to guide both marketing and client strategies.
  • Market Research & Competitive Analysis:
    • Conduct regular analysis of competitor marketing activity, campaign strategies, and digital presence.
    • Monitor industry trends, audience behavior, and emerging tools to inform recommendations.
    • Synthesize findings into clear insights that support business development, marketing planning, and client positioning.
  • Data Management & System Collaboration:
    • Partner with Systems and Operations teams to ensure client and campaign data is captured, structured, and maintained in a way that enables efficient reporting and analysis.
    • Identify gaps or inefficiencies in data collection and recommend improvements to data processes and systems.
    • Support integration between marketing platforms, CRM systems, and reporting tools to ensure data accuracy and accessibility.
  • Cross-Functional Collaboration:
    • Work closely with marketing, creative, sales, and operations teams to align campaigns with client objectives and business goals.
    • Provide data-driven recommendations to inform messaging, timing, and campaign strategy.
    • Collaborate with internal teams and external partners to improve campaign outcomes and operational efficiency.
  • Operational Support & Coverage:
    • Provide department coverage for Senior Director, Marketing & Creative Services and Marketing Manager/Buyer as needed.

Knowledge and Skill Required

    • Bachelor’s degree in Marketing, Communications, Business Analytics, or related field.
    • 3–5 years of experience in digital marketing, marketing analytics, or campaign management.
    • Strong experience with marketing analytics tools (e.g., Google Analytics, social media insights, email platforms) and CRM systems.
    • Proficiency in Excel and/or data visualization tools (e.g., Power BI, Tableau).
    • Understanding of email marketing platforms and marketing automation tools – experience with Customer Insights – Journeys is a plus.
    • Ability to interpret data, identify trends, and translate insights into actionable recommendations.
    • Strong attention to detail, organization, and project management skills.
    • Excellent communication skills with the ability to present insights clearly to non-technical stakeholders.

Employee Benefits at DCi

At DCi, our employees are the source of our success. Our benefit philosophy is to empower and incentivize our team by offering comprehensive plans and choices that protect their health and well-being; and that of their loved ones. We strive to be a preferred employer in our field by providing benefits that support your life inside and outside of work.

Highlights of Our Benefits Package:

  • Paid Time Off & Holidays
  • 401(k) with Company Match (eligibility applies)
  • Medical, Dental & Vision Coverage
  • Flexible Spending Accounts (FSA, DCFSA) & Health Savings Account (HSA)
  • Team Bonding Events & Wellness Classes

…and so much more!
Benefit eligibility may vary based on employment status and length of service.