Overview: The Director, Customer Acquisition is a senior leader responsible for defining and ... Reporting to the Senior Director of Performance Marketing & Partnerships, this leader works cross ...
Overview: The Director, Customer Acquisition is a senior leader responsible for defining and ... Reporting to the Senior Director of Performance Marketing & Partnerships, this leader works cross ...
Every day, we work to exceed the expectations of our residential mortgage borrowers and business ... POSITION SUMMARY The Sr Director New Customer Acquisition is responsible for leading and scaling ...
Every day, we work to exceed the expectations of our residential mortgage borrowers and business ... POSITION SUMMARY The Sr Director New Customer Acquisition is responsible for leading and scaling ...
Director, Product - Customer Acquisition
$110K - $161K/yr
BillGO is seeking a Director of Product, Customer Acquisition to define and drive the strategy for acquiring new customers across BGX. This role is responsible for creating the business intent and ...
Director, Product - Customer Acquisition
$110K - $161K/yr
BillGO is seeking a Director of Product, Customer Acquisition to define and drive the strategy for acquiring new customers across BGX. This role is responsible for creating the business intent and ...
Customer Acquisition Expert
Atlanta, GA · On-site
$52K - $56K/yr
We are seeking a Customer Acquisition Expert to join our Atlanta team. This role is ideal for a ... through direct outreach and relationship-building efforts * Maintain accurate records of ...
Customer Acquisition Expert
Atlanta, GA · On-site
$52K - $56K/yr
We are seeking a Customer Acquisition Expert to join our Atlanta team. This role is ideal for a ... through direct outreach and relationship-building efforts * Maintain accurate records of ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Be Seen First
Director of Marketing, Paid Growth & Customer Acquisition
Los Angeles, CA · On-site
$70K - $100K/yr
... of Growth, or Demand Generation Manager ... What you will do (in priority order) 1. Own paid media and customer acquisition. Plan, launch ...
Quick apply
Be Seen First
Director of Marketing, Paid Growth & Customer Acquisition
Los Angeles, CA · On-site
$70K - $100K/yr
... of Growth, or Demand Generation Manager ... What you will do (in priority order) 1. Own paid media and customer acquisition. Plan, launch ...
Director of Customer Service
IL · On-site +1
$100K - $120K/yr
Director of Customer Service Position reports to the Chief Business Officer (CBO) Job Location: Chicago, IL Job Type: Full-Time Pay Rate: $100,000 - $120,000 Yearly The primary function of the ...
Director of Customer Service
IL · On-site +1
$100K - $120K/yr
Director of Customer Service Position reports to the Chief Business Officer (CBO) Job Location: Chicago, IL Job Type: Full-Time Pay Rate: $100,000 - $120,000 Yearly The primary function of the ...
Hi there! We're looking for a Director of Customer Success to help manage our growing team and provide innovative thought leadership into our customer success and support team. Interested in managing ...
Hi there! We're looking for a Director of Customer Success to help manage our growing team and provide innovative thought leadership into our customer success and support team. Interested in managing ...
Director of Customer Service
Annapolis, MD · Hybrid
$85K - $95K/yr
The primary function of the Director of Customer Service is to assist with and support the administrative, technological, and project management needs of the team while engaging directly with ...
Quick apply
Director of Customer Service
Annapolis, MD · Hybrid
$85K - $95K/yr
The primary function of the Director of Customer Service is to assist with and support the administrative, technological, and project management needs of the team while engaging directly with ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
Detroit, MI · On-site
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
Detroit, MI · On-site
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
$100K - $120K/yr
Director of Customer Service Position reports to the Chief Business Officer (CBO) Job Location: Chicago, IL Job Type: Full-Time Pay Rate: $100,000 - $120,000 Yearly The primary function of the ...
Director of Customer Service
$100K - $120K/yr
Director of Customer Service Position reports to the Chief Business Officer (CBO) Job Location: Chicago, IL Job Type: Full-Time Pay Rate: $100,000 - $120,000 Yearly The primary function of the ...
Director of Customer Experience
Waukegan, IL · On-site
$150K/yr
Supported by a dedicated channel marketing team as well as sales and sales operations, the Director of Concierge Services position represents a unique opportunity to engage with key customers and ...
Director of Customer Experience
Waukegan, IL · On-site
$150K/yr
Supported by a dedicated channel marketing team as well as sales and sales operations, the Director of Concierge Services position represents a unique opportunity to engage with key customers and ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
Warroad, MN · On-site
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
Warroad, MN · On-site
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
Alsip, IL · On-site
$90K - $120K/yr
The Director of Customer Service leads a dynamic team of Customer Account Managers and Customer Support Specialists committed to delivering exceptional service and building long-term customer ...
Quick apply
Director of Customer Service
Alsip, IL · On-site
$90K - $120K/yr
The Director of Customer Service leads a dynamic team of Customer Account Managers and Customer Support Specialists committed to delivering exceptional service and building long-term customer ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director of Customer Service
$135K - $180K/yr
As the Director of Customer Service, you'll lead the talented team responsible for supporting our premium, highly customizable products and ensuring customers feel guided, informed, and inspired ...
Director Of Customer Acquisition information
See salary details
$11K - $27K
0% of jobs
$27K - $42.9K
0% of jobs
$42.9K - $58.9K
0% of jobs
$58.9K - $74.8K
0% of jobs
$74.8K - $90.8K
0% of jobs
$90.8K - $106.7K
0% of jobs
$106.7K - $122.7K
0% of jobs
$122.7K - $138.6K
0% of jobs
$138.6K - $154.6K
0% of jobs
$154.6K - $170.5K
0% of jobs
$174.5K is the 25th percentile. Wages below this are outliers.
$170.5K - $186.5K
100% of jobs
$11K
$186.5K
How much do director of customer acquisition jobs pay per year?
What is the highest paying job in Customer Service?
What does a director of acquisitions do?
What is the difference between Director Of Customer Acquisition vs Marketing Manager?
| Aspect | Director Of Customer Acquisition | Marketing Manager |
|---|---|---|
| Primary Focus | Driving new customer acquisition and growth strategies | Managing overall marketing campaigns and brand awareness |
| Responsibilities | Developing acquisition funnels, analyzing customer data, optimizing conversion rates | Creating marketing content, overseeing advertising channels, coordinating campaigns |
| Required Skills | Data analysis, digital marketing, strategic planning | Content creation, campaign management, branding |
| Work Environment | Often in growth teams, cross-functional collaboration | Marketing departments, creative teams |
The main difference is that the Director Of Customer Acquisition focuses specifically on strategies to attract new customers and increase revenue, while the Marketing Manager oversees broader marketing efforts including brand building and campaign execution. Both roles require marketing knowledge, but the Director of Customer Acquisition emphasizes data-driven growth tactics.
What is a Director of Customer Acquisition?
What jobs in the US pay 300,000 a year?
What is a director of customer success salary?
What are the key skills and qualifications needed to thrive as a Director Of Customer Acquisition, and why are they important?
What are some common challenges faced by a Director of Customer Acquisition, and how can they be addressed?

Full-time
Medical, Dental, Vision, Retirement
Posted 11 hours ago
Fleet Feet rating
6.5
Based on 76 frontline employees who took The Breakroom Quiz
39th of 102 rated fashion retailers
Job description
We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it's a privilege to serve and to deliver unmatched service and support when outfitting every customer. We run together to solve problems, reach goals, encourage others and champion our brand.
Overview:
The Director, Customer Acquisition is a senior leader responsible for defining and executing Fleet Feet's paid media strategy across the full customer funnel, with accountability for customer acquisition and demand generation. This role leads the digital advertising function with end-to-end ownership of strategy, execution, optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced analytics programs.
Reporting to the Senior Director of Performance Marketing & Partnerships, this leader works cross-functionally across internal teams, external agencies, and vendor partners to translate business objectives into scalable, high-performing media strategies. The role balances near-term performance with long-term brand and awareness building, ensuring that upper-funnel investment drives measurable downstream impact on consideration, conversion, and customer quality.
This is a strategic and hands-on role for a paid media professional who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness, acquire high-quality new customers, and connect media investment directly to business growth.
This position is hybrid, with the expectation of being in the office 3 days per week.
Responsibilities:
- Serve as the senior subject matter expert for digital advertising, advising internal teams and vendor partners on best-in-class strategies, platforms, and measurement approaches
- Own and evolve Fleet Feet's full-funnel paid media strategy across search, social, programmatic, display, connected TV (CTV) and online video (OLV) with accountability for acquiring new, high-propensity customers and driving incremental demand
- Plan, pitch, execute, and optimize multi-channel paid media campaigns supporting e-commerce growth, vendor co-op programs, local marketing initiatives, and test-and-learn pilots
- Lead geo-targeted media strategies that support national brand building while driving local relevance, store traffic and e-commerce conversion
- Develop and scale awareness-driving media programs that increase brand visibility, familiarity, and consideration with a clear path to conversion
- Partner with analytics and CRM teams to connect upper-funnel media exposure to downstream outcomes such as site engagement, conversion and customer lifetime value
- Ensure paid media strategies balance reach, frequency, efficiency and quality of acquisition, ensuring acquisition efforts drive long-term value
- Execute campaigns supporting e-commerce growth, vendor co-op initiatives, local marketing priorities, and test-and-learn pilots.
- Partner closely with creative, content, merchandising, and vendor teams to ensure cohesive messaging and seamless execution across the customer journey
- Act as the primary day-to-day point of contact for agencies and key media partners, ensuring clear communication, accountability and strong performance
- Leverage analytics platforms (Google Analytics, BI tools, platform reporting) to monitor performance, uncover insights and drive ongoing optimization
- Advance Fleet Feet's media effectiveness and incrementality measurement capabilities, including testing frameworks, attribution approaches and advanced analytics
- Manage all digital advertising budgets with a disciplined focus on ROI, efficiency and scalable growth
- Build and maintain a forward-looking roadmap for advertising operations, tools, and processes to enable speed, agility and innovation
- Develop and own tools, workflows, and documentation that improve campaign execution, reporting accuracy and cross-team collaboration
- Lead, coach, and develop members of the digital advertising team, with a strong emphasis on skill growth, strategic thinking, and executional excellence
- Stay current on digital advertising trends, platform updates, privacy changes, and evolving retail media dynamics, with opportunities for continuous learning and professional development
- Proactively identify new opportunities, partners, and solutions that can strengthen Fleet Feet's paid media capabilities and competitive advantage
Qualifications:
- Bachelor's degree or equivalent practical experience
- 10+ years of progressive experience in digital advertising, performance marketing, or paid media, demonstrating significant leadership growth, strategic impact, and the ability to drive transformative marketing solutions
- Proven experience leading full-funnel paid media strategies for an ecommerce and/or omnichannel retail brand
- Deep expertise across Search, Paid Social, Programmatic, Display and Video advertising ecosystems, including measurement and optimization methodologies
- Familiarity with CTV and OLV executed on a geotargeted basis
- Strong analytical skills with the ability to interpret complex data and translate insights into clear recommendations and actions
- Advanced proficiency with cutting-edge digital marketing tools including Google Ads, Meta Ads, Google Analytics, Excel, and enterprise BI platforms like Looker Studio, Tableau, or Power BI
- Demonstrated success managing agency relationships and complex cross-functional stakeholder groups
- Excellent communication, presentation, and organizational skills with a high attention to detail
- Advertising agency experience or equivalent professional experience strongly valued
- Franchisor, multi-location, and/or retail experience preferred
Benefits:
- Annual Bonus Eligibility: Eligible for performance-based annual incentive compensation tied to company results.
- Relocation Support: Relocation assistance available for candidates who require a move to the area.
- Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more
- 401(k) with 4% Company Match: Available to employees aged 21+ at company-owned stores.
- Exclusive Discounts: Enjoy savings on industry-leading products and specialized training programs.
- Professional Development: Grow your career through mentorship opportunities, employee resource groups, and ongoing learning sessions designed to help you reach your full potential.
- Community Engagement: Get involved in local outreach and service initiatives that align with our purpose-driven mission.
- Inspiring Team Culture: Join supportive, passionate teammates who live the mission every day.
- Benefits Summary: For full-time employees (30+ hours/week), check out our Fleet Feet benefits summary for details on healthcare, wellness, and more.
Equal Opportunity & Reasonable Accommodations:
We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We encourage people of all backgrounds, experiences, abilities, and perspectives. Our dedication to inclusion is reflected in our hiring practices, workplace culture, and community engagement.
Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.
What Fleet Feet employees say
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Benefits
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About Fleet Feet
Sourced by ZipRecruiter
Industry
Retail
Company size
1,001 - 5,000 Employees
Headquarters location
Carrboro, NC, US
Year founded
1976