Background
Mercy Health is a not-for-profit Catholic healthcare organization with over 43,000 employees and more than 2,000 physicians. They have locations across the Midwest and strive to improve the health and well-being of the communities they serve—especially low-income and underserved individuals.
Challenge
To best support their communities, Mercy Health must hire an average of 10,000 healthcare professionals a year. They recruit for highly skilled roles and aim to fill positions as quickly as possible. However, with a talent shortage across the industry and an increase in candidate demand, Mercy Health struggled to reach enough quality candidates to meet their recruiting goals.
Solution
Mercy Health used ZipRecruiter’s enhanced candidate network to expand their reach and unlock a new source of talent. They met regularly with their dedicated ZipRecruiter team to optimize their recruitment campaigns and outsmart the competition. Paul Kinsey, Director of Talent Selection Innovation at Mercy Health says, “Our ZipRecruiter team constantly delivers campaign data which has been critical to our success. Not only does it give us the ability to understand where candidates are looking and what’s important to them, but we’re learning every day how to appeal to them.”
Results
By increasing candidate volume, Mercy Health filled critical roles across the organization. ZipRecruiter’s powerful AI matched them to candidates with the right skills and experience, leading to a 20% application-to-interview ratio. With better access to top candidates, Mercy Health was able to reduce their time-to-fill by 19 days and, most importantly, provide care to those in need.
“With ZipRecruiter, we’re able to reach more quality candidates than ever before. And because we’re casting a wider net, we’re also hiring faster. Not only does that allow us to be a more efficient organization, but it allows us to better serve our communities.”
Paul Kinsey
Director of Talent Selection Innovation at Mercy Health